Of these, 53.34% of games downloaded from the Nokia phone and downloaded as much as 23.94% of SonyEricsson phones. While as many as 11% of downloaders use Chinese mobile phone brands such as Haier, Nexian, Tiphone, Huawei, and Tianyu.
Besides Indonesia, the increase in mobile phone games downloads also happen in Africa. This increase according to Lai resulting from the development of smart phone market in the continent. "During the last quarter, Nigeria and Kenya have shown at 3-digit growth in traffic to Djuzz, BuzzCity's mobile gaming portal," explains Lai.
Terdongkrak by smartphone
In addition, the number of mobile game downloaders are also increasing in India. Lai see, the increase was driven by the availability of local game. Especially in India for example, content providers provide ZigTech Reebok game that is only available in the country. "Localisation is one of the key elements to engage the mobile users," said Lai.
BuzzCity estimates, in 2011 the number of mobile game downloaders will increase. The rate of addition of downloaders that will be supported by a rise in smart phone users. "The smart phone that combines handset with features to dominate in many areas. This is what makes downloads mobile games will grow next year," said Lai.
The growth of the mobile games business also is recognized by PT Cipta Persada Bamboomedia. Game developers from Bali this view, businesses develop gaming applications rapidly along with the mushrooming of internet cafes (cafe) games online. "Most of the cafe is now serving online gaming," said Agus Prasetya Bamboomedia Marketing Manager.
This encourages Bamboomedia create an online gaming application. Previously, Bamboomedia only has games on CDs. However, the trend is encouraging companies to develop online gaming online gaming applications. According to Agus, gaming applications available on www.Bamboomedia.net can also be played on mobile phones that menggunakansoftware flash.
In addition, increased logistics costs make Bamboomedia create online games. Agus explained, companies need to bring in CDs from Java to produce a CD game. "By reducing costs of transportation, we provide an online version," said Agus. The expansion into online gaming and mobile in fact managed to make Bamboomedia reach a broader market down to Papua.
To attract the number of downloaders, Bamboomedia apply for free membership system. Until now, online gaming Bamboomedia been followed by 2500 members. "To get the revenue, we sell advertising on the website," said Agus. Bamboomedia set advertising rates for Rp 500,000 to Rp 2.5 million per day. Advertising revenue contributed 60% of total revenue Bamboomedia. In addition, Bamboomedia also maintain game CD sales. The company sells CD games for only 35,000-Rp 50,000 per piece. Every month, Bamboomedia could sell 10,000 copies a CD. (Cash / Asnil Bambani Amri, Gloria Haraito)
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